The Virtual Assistant – Regain Control and Love Your Job

Marie Schulz, an admin to an Air Force general, found herself at a crossroads several years ago when the base closed. She got a new job but hated it because the long commute and office hours drained her, leaving no time or energy to work out or see friends. “The employer expected the employees to live for the job,” says the Rumely, Michigan-based Schulz. “They even had computers put into our homes so that when we weren’t at work, we were still working from home. I wanted my life back.”

Schulz took her life back by rolling up 20-plus years of admin experience and parlaying that to her own business as a virtual assistant, or VA. Now her days are noticeably different.

What is a VA? Stacy Brice, chief visionary officer and founder of AssistU, sums it up this way: “A VA is a small-biz owner who provides administrative and personal support across the board to clients in long-term and collaborative relationships.”

Preparation is key to a VA’s success, and Brice advises against admins jumping into things because they have years of admin experience. “Remember, it’s a business, and you don’t want to start a business on the seat of your pants,” says Brice. “Most startup businesses don’t make it to the five-year mark. You don’t want to make mistakes.”

VAs’ primary client base are the small business owners, or entrepreneurs who need support because they can’t do everything on their own but don’t want the hassle of hiring a full-time employee, according to Brice. She estimates a VA’s rate at $30 per hour. However, that amount can skyrocket if a VA has experience in a niche area.

Being a VA requires numerous hard and soft skills, including:

• Writing: “The world is sloppy when it comes to grammar,” says Brice. And a lack of solid language skills can be a great detriment to a VA. “Even if a client is a poor writer or speller, she won’t accept that in a VA.”
• Organization: Being a VA involves juggling numerous clients. Being able to put your hands on the right files when a client calls is crucial.
• Technological Savvy: A VA must also be comfortable with technology, since the job requires working in a virtual world. “Your primary tools are technological, so if you’re not comfortable in that environment, you’ll have trouble,” says Brice.
• Fast on Your Feet: “You must be able to quickly take in information, synthesize it and logically spit it back out,” says Brice.
• Emotional Responsibility: A VA must be entrepreneurial and self-disciplined, since no one is watching over your shoulder, notes Brice. “One thing that comes with the VA territory is you’re playing at a different level,” says Brice. “You’re not sitting in an office being told how, what and when to do things, with set lunch times and the inability to say no to a project. You must be able to transition to the thinking that you’re a business owner, you get to say what you want to do, and you get to pick your clients and set your rates.”
• Good Communication: Setting business standards and sticking to them can be a rough transition for many VAs. “Sometimes you have to have hard conversations with your clients if things aren’t going the way you initially expected,” says Brice. “You may have to speak frankly that when you started out with the client, you expected X, but Y is happening, and that you two need to discuss how to make things better. Those aren’t easy conversations to have.” The upside to such frank discussions is VAs generally build long-term, collaborative relationships with their clients, she says.
• Vision: While many admins want to work from home, many are not willing to do the hard work to make it happen. “The fear of success keeps many people down,” says Brice. “They sabotage their actions, because they may think that if they’re as successful as they want to be, their lives might change — and that frightens them.”

Passion Can Drive Your Career

Whether it last happened today or 20 years ago, most of us have been hit with that pit-of-the-stomach, Monday-morning moment of questioning: Why do I work here? Is this all there is?

What’s missing for many American workers is passion, a positive emotional connection to our work — often our most energy-consuming pursuit. The good news is that with introspection, planning, action and support, you can redirect your career to incorporate what truly excites and invigorates you.

Passion Drives the Most Successful Careers

In the context of work, passion is more than a best-seller buzzword, according to Sally Hogshead, author of Radical Careering. “The word ‘passion’ has a cheesy connotation, but you have to see it as a nonnegotiable element of your career success,” she says. “In fact, if you’re going to be your most successful, you have to be passionate.”

To put the drive back into your career, you first must get back in touch with what energizes you. “Look back over the course of your life — even back to when you were 12 years old — and seek patterns in what you like about what you’ve done,” says Lawler Kang, author of Passion at Work. “Try to come up with a high-level passion, even a mission. Then ask, ‘Does this job meet my personal mission?’ whatever that mission is.”

Your passion may take many forms: working with people, grappling with an organizational puzzle, telling stories or building that better mousetrap. It’s wise to come up with more than one endeavor that energizes you, because some passions don’t lend themselves easily to a career.

Put Passion into Your Work

Don’t make the mistake of assuming that any work activity that touches on your passion will automatically gratify you. “Even if you’re interested in golf, it’s unlikely you’ll stay interested in working in a golf store and selling equipment,” says Julie Jansen, author of I Don’t Know What I Want, But I Know It’s Not This.

Suppose you’ve got the talent and decide you want to be a golf pro. For a successful candidacy, you need to lay out a plan that will help you put all the pieces together. “You’ve got to get some substantial stuff on your resume — fill in the blanks, repackage yourself, get training,” says Jansen. A reality check with professionals in your target occupation is key.

Inject Passion into Your Job Opportunistically

Of course, many of us don’t have the time and money to undertake a total career change. Big changes typically come with big expenses. But some professionals develop creative ways to infuse their careers with a passion that has been a long-term avocation.

“A client of mine, an account executive at a global ad agency, is passionate about health,” says William Arruda, a consultant with Reach Communications Consulting. “So she came up with several ways to inject her passion into the daily grind.” The account executive worked with the on-site cafeteria to design healthful menus, led after-work yoga and kickboxing courses and gained a healthcare company as a client.

That’s one way to serve up a career with a side of passion.